Your businesses website should be great.

Take your purchase pipeline into your own hands with a powerful, easy-to-use system that consistently and reliably originates opportunities to help real people purchase homes. Using advanced digital strategy to get your realtor’s listings in front of thousands of locals and directing all of the incoming interest to you first modifies the antiquated referral dynamic for the better of both parties. It’s the ultimate sales engine for the modern MLO.

Introducing Ocu MSA

Accelerate your referrals for purchase business.
Write more loans.

We’ve leveraged our team, tools and expertise to develop a system which consistently and reliably generates exclusive opportunities to help real people purchase homes that are proven to outperform expectations for ordinary internet derived leads. We are proud to present Mortgage Success Accelerator.

What you can expect:

Starting at $2500/mo.*

  • Grow your purchase pipeline by millions

  • Provide measurable value to your realtors

  • Build more prosperous referral partnerships

  • Never wait for referrals to trickle in from realtors

  • Connect with as many home shoppers as you can handle

  • Easier calls with more personal introductions

  • Integrated with your favorite CRM.

  • Leverage advanced social media strategy with clear ROI metrics

  • Simple month-to-month agreement.

  • Call & Text Support

How it works

It’s simple. We market your realtor’s property listings. You qualify all of the incoming interest.

Social media makes it simple enough to reach real people, we just arm you with a team led by experts and the proper man hours to systematically engage thousands of home shoppers from your region. Your campaign gets your realtor’s property listings some serious exposure, and we collect all of the incoming interest for you and your team to qualify. We’ve done this for long enough to know what you can expect, and precisely what factors will improve your results.

  • 1. We gather property listings.

    We’ll gather property listings to market from all of the realtors you work with closely, and possibly set the foundation for brand new realtor relationships. Offering free exposure to a local brokerage and asking nothing in return is a solid foundation for a new referral partnership.

  • 2. We get them in front of thousands of home shoppers.

    We leverage our proprietary tools, team, expertise and proven strategies to get these listings in front of thousands of local home shoppers up close and personal on their favorite platforms.

  • 3. You qualify all of the incoming interest.

    We funnel all of the incoming home shopper interest back to your team to qualify via a live Google sheet or a direct integration with your favorite CRM. As the primary contact for the property listing for our purposes you save your realtors time by screening unqualified candidates and simultaneously extract every last opportunity to get in front of a home shopper and help them with their financing needs – whether they decide to place an offer on that particular home, or not.

    Every one of these home shoppers would exchanged private messages with a person from our office on social media, and provided their number to be called and texted in regard to the property.

  • 4. You send pre-approved buyers back to your realtors.

    You add value to your referral partnerships by providing pre-approved buyers on your realtors listings. The vast majority of your home shopper leads will have yet to pair with a buyers agent offering your realtors the opportunity to retain more points at more of their closings.

“When our team wrote 3.86M in pre-approvals and sent a deal into contract within the first 10 days we knew we needed to circle back and discuss implementing the strategy on a grander scale…”

Home Shopper Connections

Real people waiting for your call.

They gave us their phone number and are waiting for a call. These are NOT internet leads, they didn’t fill out a form on a website. They spoke to a member of our team via private messaging on one of their favorite social media platforms with interest in one of your realtors homes for sale. If they don’t get a call from you or your team soon, they’ll typically reach back out to us and wonder why! Because of the personal nature of these contacts, your team can call with confidence.

Call Cadence

Easy, more personal introductions.

You’ll open these calls with a warm personal greeting just like a referral from a friend and introduce yourself as a professional with credentials later – afterall these home shoppers are real people, and you are a real person too, qualified to help make their dream of becoming a home-owner come true.

“Hi John? Hey! Eddie told me to give you a call, he said you messaged him about a home in…”

“Oh yes, hi. I wanted to see about scheduling a showing…”

“Great, I can help. I work very closely with the realtor, I can get you in to see it. First thing they are going to ask me is, have you been pre-approved yet?”

Simple Workflow

Access your home shopper list via a simple live Google sheet or your favorite CRM.

You’ll get an email notification to let you know you’ve just received another home shopper lead, and you’ll access a full list via a simple live Google sheet or an integration with your favorite CRM.

Choose your volume

As much opportunity
as you can handle.

Every property we market on your behalf will generate an average of 3 to 5 opportunities per month.
$100 per listing monthly

Property Listings*






Home Shoppers on Average












Introductory Rate**






Property Listings Average Home Shopper Lead Output
Budget Introductory Rate
50 150-250 $5000 $2500
100 300-500 $10,000 $5000
200 600-1000 $20,000 $10,000
500 1500-2500 $50,000 $25,000
1000 3000-5000 $100,000 $50,000

*No realtors? No listings? No problem.
You may or may not have ample existing relationships with realtors to satisfy the property listing requirement for your campaign. Worry not, as we are curating new relationships with realtors and their brokerages throughout the United States on a daily basis and would love to make the necessary introduction for the success of your campaign.

**Save 50% when you schedule a volume consultation.


Benefits for your realtors,
benefits for you.

Benefits for agents

  • More exposure for their listings.

  • Potential for more points at closing.*

  • Less communication with unqualified candidates.

  • Faster path to closing.
  • Better service to their clients.

Benefits for MLOs

  • Low cost per opportunity.

  • Higher conversion rates.
  • Seize every opportunity on a listing.
  • No waiting for referrals.

  • Warmer calls.

  • Adds value to realtor relationships.

  • Tool for building new realtor relationships.

  • Unlimited potential.

About us

Ocu is a New York based marketing consultancy working with clients of all sizes—all over the world.

Ocu Agency is an American marketing consultancy partnering with companies of all sizes throughout the United States and abroad for over a decade. Our multi-disciplinary team combines over a decade of proficiency in marketing, graphic design, branding, illustration, website design and user experience to provide our clients with some of the most sophisticated organic marketing strategies ever developed.

Ocu Agency Inc.

2 Huntington Quadrangle South
Suite 202
Melville, NY 11747

Our approach

Fresh eyes, years of marketing proficiency.

We approached this industry with fresh eyes and immediately recognized exciting new, virtually untapped, opportunities. By pairing expert-level digital strategy with an arguably critical adjustment to the standard realtor-loan officer referral dynamic we were able to develop a framework which would consistently and predictably create opportunities to help people purchase their homes while simultaneously introducing a far more efficient workflow for the home sale industry as a whole.

Better for the consumer and professionals alike. We’re seeking the best and the brightest mortgage loan officers and brokerages from every region to participate in what we believe to be an incredibly special advantage.


The Founders

Edward Haar

Partner, New York

Gershom Polanco

Partner, New York


Call and text support.

You matter to us, and we take your satisfaction seriously. So when you have a question, concern or comment about your campaign, you can dial, text or call at your convenience and be in touch with a real person dedicated to your campaign, and who has the actual authority to help.


See what our clients are saying.

Our clients have been satisfied with their results, and they are pretty vocal about it. See for your self.

“Leads from Eddie were actually close-able, and helped us start to grow our business. If you’re in the market for lead services, do yourself a favor!”

Sal Rizzolo, Cardinal Financial & HomeSmart Premier Living Realty

“In my first month as a licensed mortgage loan officer working strictly off of Ocu MSA leads I established a multi-million dollar pipeline and I haven’t looked back. So grateful to have partnered with Gershom and Eddie.”

Richard Alvarez, United Mortgage

“Working with Ocu has been a complete pleasure. I love the reward of helping someone purchase their home. The leads they generate are very receptive to my help and it makes it all easier and worthwhile. Cannot thank them enough!”

Lewis Riedel, United Mortgage

“My experience with Ocu Agency’s new referral accelerator program was tremendous. We initiated our campaign with 26 property listings from a few of our referral partners, and within 3 days we wrote 1.86M in pre-approvals. I couldn’t have been happier with our investment…”

Fiore D'Angelou, Cardinal Financial

“These guys have the best leads in real estate and mortgages by far.”

Ashley Serrata, My Discount Property

“My team and I have seen great success working closely with Ocu Agency. I personally wrote over 70 applications in just about 30 days. 15 of which became pre-approvals!”

Sedrick Ambroise, My Discount Property

“These guys are the real deal. The leads we get have been top of the line. They make everyone’s job easier. Highest recommendation.”

Scott Wein, My Realty Resource Center

“Made some of my best appointments from their team. The type that actually need my offices assistance and close themselves. Truly have made a difference in my business and my clients lives.”

Anthony D'Amato, Emerald City Realty

“Since I started using Ocu my lead generation has more than tripled. They are always there when I need them and they make sure we get everything at a timely fashion. Thank you so much for all you do.”

Mathew Klein, My Realty Resource Center

“Best leads I’ve ever encountered. This program has taken my business to a new level.”

Julianna Pinkney, My Discount Property

Getting started

Start connecting with more home shoppers.

Start your Ocu MSA campaign at a 50% reduced introductory rate of $50 per listing monthly.

View our terms of agreement for Ocu MSA

Questions? Get answers.

Call 212.500.1305.

50 Listings

  • (Introductory Rate)
  • 150-250 Leads

100 Listings

  • (Introductory Rate)
  • 300-500 Leads

Questions before getting started? Give us a call.



Frequently Asked Questions.

Are these leads exclusive?2019-07-21T22:54:38-04:00

Always. You and your team will be the only ones to receive the incoming interest that results from your campaign so it’s important you make a commitment to connect with each and every one of them in a timely manner. Typically, if one of your contacts doesn’t hear from you within a few days, they’ll reach back out to our office wondering why!

What is Homebuyer Campaign?2022-12-01T17:30:39-05:00

Homebuyer Campaign from Ocu Agency is a sales engine designed to offer mortgage loan officers a predictable way to tap into the potential of social media for connecting with home buyers. With a simple pay-per-lead cost structure MLO’s are empowered to benefit from being the primary contact for all of the incoming home shopper interest.