FAQ Page

FAQ Page2017-03-22T17:03:42-04:00
Are these leads exclusive?2019-07-21T22:54:38-04:00

Always. You and your team will be the only ones to receive the incoming interest that results from your campaign so it’s important you make a commitment to connect with each and every one of them in a timely manner. Typically, if one of your contacts doesn’t hear from you within a few days, they’ll reach back out to our office wondering why!

What is Homebuyer Campaign?2022-12-01T17:30:39-05:00

Homebuyer Campaign from Ocu Agency is a sales engine designed to offer mortgage loan officers a predictable way to tap into the potential of social media for connecting with home buyers. With a simple pay-per-lead cost structure MLO’s are empowered to benefit from being the primary contact for all of the incoming home shopper interest.

What makes this pay-for service organic?2019-03-20T15:48:28-04:00

Sponsored Ads fall under the category of paid media. None of your budget with us goes toward sponsored ads. With your campaign we are consistently and systematically interacting with people from your target audience to make them aware of you. These soft impressions are up close and personal, never sponsored and accumulate over time to give you far more reach then you’ve ever seen on the platform without the use of an expensive traditional advertising budget. Ads on social media work too, but you have to reach far more people with a sponsored advertisement to get the same personal response. Tests have shown that it can take up to 20 times more “paid” reach to achieve the same amount of engagement as organic reach. This isn’t to suggest you shouldn’t invest in sponsored ads as they are a tremendous way to drive traffic from the most important attention platforms on the planet, however I would suggest the 2 are so far different in terms of cost and impact that I would advise leveraging them both and usually introduce paid advertising at different stages in a business.

What will you need from me?2019-03-20T15:49:07-04:00

Your cooperation is crucial to this process, but we won’t need a ton of it. We’ll need access to your accounts, and sometimes, but not too often we’ll text you an update that requires a response. Otherwise you can rest assured our team has your organic reach covered. In addition, we’ll make recommendations for optimizing your profile and content to help you accomplish your business objectives. We’ve also noticed that clients who respond to any incoming prospects with a personal interest get the most out of your campaign. If you are far too busy in your business to be responsive to incoming interest on Instagram, that’s okay too. We can optimize your profile in accordance, or you may be interested in our Community Management add-on.

Am I locked into a contract?2018-09-27T18:09:25-04:00

No! Our clients reserve the right to cancel at any moment! We like to think our services will speak for themselves, so we never lock clients into lengthy agreements. With that being said, we do strongly recommend a minimum of 3 months for a more true evaluation of our services.  Organic audience development is no easy task, and it is definitely one that favors momentum.

How soon can I expect to see growth?2018-09-27T17:57:13-04:00

Within 3 business days you will undoubtedly begin to see a difference in traffic to your profile in the form of new followers, likes, comments and direct messages. The first month* is often the slowest, as this is when we take the time to understand your business objectives, test and hone our strategy and slowly increase the rate of impressions, however by your second month your audience development strategy is typically in full effect.